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Which of these ads do you think is best?
I believe that the third one is best. It shows you what it is selling and what you can do with it. Wordlessly it shows and not tells and at the end it gives its name and the basic idea of what it does just to make sure you understand. That is why I think this is the best one, but it helps that the other three are not the best because they all entertain and not sell anything. The fourth one is just a bad comedy sketch. The second and the first one are just forgettable. They are all bad at selling their products so in the sea of ads you forget you saw them.
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How do you choose which ads to run for your business?