A Good Ad

Which of these ads do you think is best?

I believe the American Express ad is best. It shows you what it is selling and what you can do with it. Wordlessly, it shows rather than tells and at the end it gives its name and the basic idea of what it does just to make sure you understand. That is why I think this is the best one, but it helps that the other three are not the best because they all entertain more than they sell anything. The Australian Commodore IBM PC ad is just a bad comedy sketch. The Radio Shack TRS 80 and the 1957 M&Ms ads are just not that good in my opinion. espite the success of all of these ads, the American Express ad is the one that best leaves you feeling benefits and remembering the product so in the sea of ads you forget you saw them.

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